Hammersmith Flowers is dedicated to making our online flower shopping experience inclusive and accessible to all members of the Hammersmith community and beyond. We believe that everyone, regardless of ability, should be able to browse, select, and order beautiful flowers with ease and confidence. Accessibility is a core part of our approach to customer service and digital design, ensuring that all our valued customers can enjoy our products and services online.
To achieve a universally accessible website, Hammersmith Flowers continuously works towards meeting the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. These internationally recognised standards guide us in providing an accessible experience for users with a range of abilities and needs. By adhering to these guidelines, we ensure our website’s content is perceivable, operable, understandable, and robust for all visitors. Our ongoing commitment includes regular evaluation and updates to maintain this level of accessibility.
We strive to offer a seamless experience for customers who rely on assistive technologies, such as screen readers. Our website is developed and tested to ensure menu navigation, product browsing, and checkout processes are fully compatible with modern screen readers. Alternative text is provided for images, buttons, and informative icons, making it easy for visually impaired users to understand and engage with the content on Hammersmith Flowers’ website. We are continually reviewing customer feedback to further improve this compatibility.
The design of the Hammersmith Flowers website prioritises high levels of colour contrast between text and background, clear typography, and intuitive navigation. This helps customers with low vision or colour blindness distinguish content and interact with all features of our site. We avoid the use of colour as the sole means of conveying information and ensure all essential actions are clearly visible and easy to locate. Our focus on high contrast and clarity means flower shopping remains a pleasant experience for every Hammersmith customer.
At Hammersmith Flowers, we value feedback from our customers to help us create the most accessible flower ordering experience possible. If you encounter any barriers or have suggestions regarding the accessibility of our website, we encourage you to reach out to our team. Whether you notice difficulty completing an online order, experience trouble with navigation, or have usability concerns, your insights allow us to improve our services for everyone.
Accessibility is essential to our mission at Hammersmith Flowers. We want every Hammersmith customer—including those with disabilities—to enjoy the convenience of ordering flowers online with ease. Our commitment to ongoing improvements in digital accessibility ensures that all customers receive the friendly and beautiful service they deserve. We are devoted to making sure everyone can share in the joy of sending and receiving flowers from Hammersmith Flowers, no matter their needs or abilities.
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