Hammersmith Florist Choice - Created Locally by Hammersmith Flowers

At Hammersmith Flowers, our Florist Choice range lets your gift be guided by true local expertise. Our Hammersmith-based team hand-selects the freshest seasonal flowers each morning from trusted London growers and markets, then designs unique bouquets tailored to the occasion.

Working just by Hammersmith Broadway and a short stroll from the Lyric Hammersmith Theatre and Riverside Studios, we know what our community loves - from soft, romantic mixes to bright, joyful arrangements. When you choose Florist Choice, you're putting your trust in an experienced local florist who designs every stem with care.

We offer reliable same-day delivery across Hammersmith, Shepherd's Bush, and Fulham when you order online before 3 PM. It's ideal for birthdays, anniversaries, thank-you gifts, or those last-minute "thinking of you" moments.

  • Fresh, hand-picked stems curated daily by our Hammersmith florists
  • Thoughtful designs inspired by our local community and Thames-side setting
  • Convenient online ordering with trusted same-day delivery until 3 PM

Every Florist Choice bouquet is arranged in our Hammersmith shop, beautifully wrapped and delivered by hand. Choose Hammersmith Flowers today and let a skilled local florist create something genuinely personal and memorable.

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FLORIST CHOICE FLOWERS
Crafted by a discerning Hammersmith florist, this Florist's Choice bouquet presents a thoughtful, contemporary elegance. The design balances a soft pastel spectrum with restrained contrast: light pink garden roses, creamy white and pale lavender-grey roses, and white anemones with their signature dark centers, all arranged in a lush, generous sweep. The spiky blue eryngium provides a cool focal point, giving the arrangement modern architecture while remaining harmonious with the surrounding blooms. Delicate foliage-eucalyptus-like greens and deep burgundy leaves-creates movement and depth, inviting the viewer to linger on each petal's curl and each leaf's satin finish. The lighting suggests natural daylight in a sunlit corner of a Hammersmith studio garden or courtyard, with the background softly blurred to keep the bouquet as the star. Centered within a semi-opaque white rectangle is the text Florist CHOICE and the bold ?200, clearly signaling a curated offering at a premium price point. This image captures the essence of a bespoke floral service offered by a trusted local shop, ideal for weddings, anniversaries, or a refined home display. Delivery is available across Hammersmith and nearby neighbourhoods, ensuring fresh stems arrive promptly for same-day or next-day occasions, and the bouquet can be arranged to suit formal or intimate settings throughout the area. It's the kind of design you'd expect to see gracing a parlor table in Brook Green or Ravenscourt Park, paired with ceramic vessels and a soft linen runner during a small celebration or a corporate gathering.
FLORIST CHOICE £200
£200.00
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Hand-tied and crafted in the heart of Hammersmith by Hammersmith Flowers, this Florist Choice bouquet is a study in refined luxury. The core blooms are several pale, full-petaled creams-garden roses, peonies, or possibly mature chrysanthemums-creating a lush center. They are graced by generous sprays of white-lisianthus and campanula-whose porcelain heads add gentle movement. Tiny accents of pale pink or mauve emerge through airy filler stems such as waxflower or heather, giving the arrangement a whisper of warmth. The greenery is abundant: rounded silver-green eucalyptus leaves provide scent and depth, while slender olive branches contribute a Mediterranean snap. Small pale-green star buds or berries, perhaps hypericum, offer pockets of brightness throughout the bouquet. A focal point sits toward the center: a darker green, near-purple ornamental kale or a sculptural succulent head that lends an edgy, contemporary vibe to an otherwise classic design. The bouquet rests in its natural, organic form, inviting touch and caress. Over the blooms lies a crisp white rectangle frame bearing Florist Choice in a graceful script for Florist and a bold uppercase CHOICE beneath, with ?300 displayed below in a clean sans-serif type. The image is set against a soft peach-cream background that keeps eyes on the blooms' freshness and the craftsmanship. Available for same-day delivery across Hammersmith and surrounding districts, this premium option epitomises thoughtful gifting and assured quality from your local florist.
FLORIST CHOICE £300
£300.00
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In the heart of Hammersmith, this generous hand-tied bouquet unfolds with confident artistry, a scented poem crafted by a local florist. Creamy garden roses mingle with shades of soft peach and dusty mauve, their petals unfurling to reveal velvet interiors, while deeper fuchsia and burgundy blooms add drama and depth. Large ranunculus provide ruffled, multi-layered texture, and white chrysanthemums lend bright contrast, their slender petals catching the light. Miniature white filler flowers-likely gypsophila-spike through the arrangement, balanced by delicate brown-red branching sprigs and a lush backdrop of eucalyptus and silvery-green foliage. The overall effect is a refined, slightly wild garden style, ideal for a luxury gift or a wedding centerpiece. A white rectangular overlay sits squarely in the middle, announcing "Florist" in an elegant script with "CHOICE" below in uppercase sans-serif, followed by the bold "?150" price. This image speaks to a discerning clientele seeking bespoke florals with lasting bouquet life and scent, available for same-day delivery across Hammersmith, Fulham, and nearby districts. Crafted by Hammersmith Flowers, a local studio near North End Road and the market, the arrangement promises freshness, craftsmanship, and a personal touch that understands the city's celebrations and daily gifts alike.
FLORIST CHOICE £150
£150.00
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There's a serene, English-cottage quality to this hand-tied bouquet, arranged so that every stem reads as if it had just been lifted from a morning cut of a private garden. The principal roses are a pale, petal-soft blush, their layered heads opening into satin cups that invite touch; interspersed among them are smaller white and cream blossoms-delicate waxflower-like sprays and lisianthus-that add an airy, lace-like texture. Dusty blue-green eucalyptus leaves create a cool, muted backdrop, their rounded shapes and subtle silver bloom balancing the warmth of the pinks and lending a clean, aromatic note. Clusters of glossy white berries-suggestive of snowberry-provide bright punctuation and a pleasing contrast in form, while slender green-and-white flower spikes peek out to introduce vertical movement and a slightly wild, unstructured rhythm. Deeper pink or burgundy accents are tucked discreetly into the heart of the bouquet to give depth and a quietly sophisticated twist. The bouquet is hand-tied with a cream ribbon, stems gathered with care so it sits naturally on a carved mantel or a shop counter. Captured in soft daylight that flatters the pastel tones, the arrangement radiates calm and understated joy-perfect for welcoming friends to a new Hammersmith flat near Ravenscourt Park, sending birthday wishes along King Street, or for a thoughtful 'just because' delivery across the local neighbourhood. It reads both tactile and fragrant: velvet petals, the prickle of greens, and the faint eucalyptus perfume of a bouquet made with considered expertise.
FLORIST CHOICE £50
£50.00
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A richly layered, close-up image of a Florist's Choice bouquet that feels both cultivated and wild, the sort of arrangement we create at Hammersmith Flowers for neighbourhood celebrations or quiet moments. At the visual centre a striking deep burgundy dahlia commands attention with velvety, densely packed petals that read almost black at their core. Around it, lush garden roses in soft peach, creamy ivory, and warm apricot bloom generously, their ruffled petals creating classical, tactile volume. Sprays of dusty silver-blue eryngium add a cool, architectural note - spiky, sculptural accents that play off the roses' softness - while clusters of pale green/white hypericum berries lend a crisp, rounded texture. Wisps of eucalyptus and mixed foliage, ranging from silvery-blue leaves to richer green fronds, breathe through the arrangement and give a natural, unforced silhouette. The light is gentle and directional, picking out the sheen on the dahlia and the delicate translucence of rose petals. Superimposed centrally is a clean white square frame with rounded corners; inside, flowing white script spells "Florist," beneath it a smaller uppercase "CHOICE" sits in a minimalist sans, and a bold price of "?60" anchors the design - all set for clear legibility over the darker blooms. The bouquet reads as an expert, locally minded selection - ideal for gifting across Hammersmith, from King Street to the riverside around Hammersmith Bridge - evoking craftsmanship, seasonal fidelity, and a quietly celebratory scent.
FLORIST CHOICE £60
£60.00
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An intimate, overhead view of a carefully curated bouquet that feels both luxurious and unfussy, photographed in soft daylight so each texture and hue is quietly celebrated. The arrangement is led by large, fully opened roses in pale blush, creamy ivory and soft peach tones; a few roses with a muted lavender or dusty mauve cast add subtle sophistication. Interspersed are sprays of tiny white filler blossoms and delicate pink waxflower-like clusters that read almost like a whisper around the main blooms. Natural, dried accents in cream and tan - wispy seed-heads and feathery grasses - lend an artisanal, garden-foraged character and gentle volume. The leaves are an important counterpoint: rounded eucalyptus in dusty blue-green and deeper glossy foliage form a verdant scaffold, their scent suggesting a cool walk along the Thames near Hammersmith's riverside paths. The photograph's composition centres on a neat white rectangular frame overlay; inside, flowing script spells "Florist Choice," a concise sans-serif line shows "CHOICE," and the price is set prominently as "?70" in large white numerals, letting the buyer see value at a glance. The result feels like a signature bouquet from a local workshop - ideal for Mother's Day, a birthday surprise, or a quiet anniversary - and the overall mood is one of calm elegance. As a local florist would note, its mix of soft petals, airy fillers and preserved textures makes it sturdy for delivery around Hammersmith Broadway or a pick-up from nearby Lyric Square, arriving fragrant and composed.
FLORIST CHOICE £70
£70.00
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This photograph presents a premium florist's selection: a rich, tactile bouquet assembled like a small English garden, photographed close-up so every petal and leaf reads as a detail of craft. Prominent among the blooms are large, blousy pink garden roses with soft, layered petals; interspersed are deep plum hellebores or similarly textured flowers that ground the composition with their jewel tones. Pale purple-and-white striped sweet peas trail through the arrangement adding delicate movement, while peach and coral ranunculus contribute a soft, honeyed warmth. Creamy white filler flowers lift the palette and catch dappled light, producing a gentle glow across the bouquet. Lush green foliage - from slender viney stems to broader, silvery eucalyptus-style leaves - wraps the blooms in an organic, garden-picked silhouette. Over the image a thin white rectangle displays the text "Florist Choice" in flowing script, "CHOICE" in smaller capitals below, and a large, bold "?100" at the base, communicating a florist-selected option and clear price point. The bouquet is held at the bottom by a pair of hands, thumbs visible against neatly trimmed stems, with the holder's clothing softly out of focus, implying a personal hand-delivery. The lighting feels like soft morning sun on King Street in Hammersmith, the kind of light we at Hammersmith Flowers aim to capture when preparing same-day bouquets for celebrations, anniversaries or to comfort someone in need of a thoughtful, luxurious gesture.
FLORIST CHOICE £100
£100.00
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